The Entire car industry offers some type of electric vehicles. Here is a chart published by Tesla in 2011:
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At that time, you could argue that they were in a category of their own. Since then, nearly every car manufacturer has come out with some type of plug-in hybrid or electric vehicle. Being that the Tesla S has a range of nearly 300 miles and the number is only expected to increase; the manufactures I would place in its strategic group is BMW, Mercedes, Renault, and BYD. The BMW I3 is reported to get over 100 miles in range with certain functions like heat and A/C turned t energy saving mode. Mercedes has also come out with a B-Class with an expected range of 85 miles. Both these models are cheaper than the Tesla by $15,000 to $20,000. The I3 would be placed in the Small Premium Vehicles row and the B-Class in the Premium Vehicles row. These cars are much cheaper, yet they still fall way short of the range Tesla Models put out. Renault is a European automaker with family vehicles having an expected range of 130 miles. In its first year on European market in 2013, it sold over 10,000 models, making up 40% of the European electric vehicle market (8). Lastly, BYD is the top Chinese manufacturer of electric vehicles. The e6, boosts a range of 122 miles, making it the runner up in range while offering the vehicle for about $35,000 before any incentives. In the world’s largest auto market, according to estimates; they managed to sell over 18,400 cars, holding 31% of the total market share.
Tesla, the only foreign car to make the list, sold approximately 2500 according the company reports. Unfortunately, the webpage for the Ministry of Industrial and Informational Technology (MIIT) will not translate from Chinese to English. Being that my Chinese is as precise as my dancing ability, I will not be finding any statistics from their website. According to China Daily, the MIIT reported sales of 83,900 electric vehicles in 2011 (9). According to the only chart available, the auto sales in China looked something like:
This chart totals 60,000, but Tesla did not meet their 5000 estimate.
Other car companies with in a similar strategic group, notably: Volkswagen, Kia, Ford, Toyota, Smart, Chevy, and Nissan all have electric vehicles or plug in hybrids but their unappealing style, focus on gas engines, and low range provide a clear mobility barrier between the two groups.
INTERNATIONAL
In attempts to expand into emerging markets, Tesla started selling its cars to the Chinese market in August of 2013. The cars were not delivered until the middle of 2014. Unfortunately, due to China’s 25% import tariff rate, transportation costs, and other taxes, the vehicles starting price increased from $71,000 to $121,000. The same companies from their strategic group make up their biggest competition. The biggest international markets for Tesla are China and Europe. There were only a few Supercharging stations in Europe at the beginning of 2014. These were mostly in Norway, whose citizens have been an early adopter of the Tesla, generating the highest revenue for Tesla in Europe.
Super charging stations are places were Tesla owners can charge their vehicles for free and their car will receive a half charge in just 20 minutes. Tesla expanded rapidly in 2014, starting with only charging stations in Norway, the expanded to 12 countries this year with plans to expand into the every country in Europe by 2016 (11.). The EU began working on increasing the number of paid charging stations before the U.S. and Tesla has adapters to use these stations. The total number is unknown, but based on websites created to help consumers find a charging station, the number seems to be greater than 5000. Furthermore, the European Parliament Transport Committee passed a resolution in November 2013 mandating the all members of the EU must have a full electric vehicle charging network in their country by 2020. The network will have no less than one charging station every 100 km (12).
Competition in Europe is much higher than it is in the U.S. According to an article from Forbes, which relayed information from Automotive Industry Data Newsletter; sales of electric vehicles in Western Europe were up 51.7% to grab .49% of the market share. Of the 58,582 cars sold, the Nissan Leaf was the top seller in Western Europe last year at 14,354, the Renault Zoe second at 10,885 followed by the Tesla Model S at 8,698. BMW sold 8,290 i3s, with the VW E-Up and E-Golf selling 8,461 combined. Even though China has a larger market, the Infrastructure of Europe makes it a more promising market in the near future. With the number of free charging stations growing in Europe, Tesla could attract more of the market share.
Inflation will continue to rise in the U.S. as long as the Federal Reserve continues to print off $80 billion a month. This also negatively impacts our exchange rate. In an effort to expand globally, Tesla has announced plans to start production of cars in China in the next few years. This will help lower the cost of their vehicles by avoiding the import tariff and help reduce the risk of exchange rate fluctuations.
Tesla, the only foreign car to make the list, sold approximately 2500 according the company reports. Unfortunately, the webpage for the Ministry of Industrial and Informational Technology (MIIT) will not translate from Chinese to English. Being that my Chinese is as precise as my dancing ability, I will not be finding any statistics from their website. According to China Daily, the MIIT reported sales of 83,900 electric vehicles in 2011 (9). According to the only chart available, the auto sales in China looked something like:
This chart totals 60,000, but Tesla did not meet their 5000 estimate.
Other car companies with in a similar strategic group, notably: Volkswagen, Kia, Ford, Toyota, Smart, Chevy, and Nissan all have electric vehicles or plug in hybrids but their unappealing style, focus on gas engines, and low range provide a clear mobility barrier between the two groups.
INTERNATIONAL
In attempts to expand into emerging markets, Tesla started selling its cars to the Chinese market in August of 2013. The cars were not delivered until the middle of 2014. Unfortunately, due to China’s 25% import tariff rate, transportation costs, and other taxes, the vehicles starting price increased from $71,000 to $121,000. The same companies from their strategic group make up their biggest competition. The biggest international markets for Tesla are China and Europe. There were only a few Supercharging stations in Europe at the beginning of 2014. These were mostly in Norway, whose citizens have been an early adopter of the Tesla, generating the highest revenue for Tesla in Europe.
Super charging stations are places were Tesla owners can charge their vehicles for free and their car will receive a half charge in just 20 minutes. Tesla expanded rapidly in 2014, starting with only charging stations in Norway, the expanded to 12 countries this year with plans to expand into the every country in Europe by 2016 (11.). The EU began working on increasing the number of paid charging stations before the U.S. and Tesla has adapters to use these stations. The total number is unknown, but based on websites created to help consumers find a charging station, the number seems to be greater than 5000. Furthermore, the European Parliament Transport Committee passed a resolution in November 2013 mandating the all members of the EU must have a full electric vehicle charging network in their country by 2020. The network will have no less than one charging station every 100 km (12).
Competition in Europe is much higher than it is in the U.S. According to an article from Forbes, which relayed information from Automotive Industry Data Newsletter; sales of electric vehicles in Western Europe were up 51.7% to grab .49% of the market share. Of the 58,582 cars sold, the Nissan Leaf was the top seller in Western Europe last year at 14,354, the Renault Zoe second at 10,885 followed by the Tesla Model S at 8,698. BMW sold 8,290 i3s, with the VW E-Up and E-Golf selling 8,461 combined. Even though China has a larger market, the Infrastructure of Europe makes it a more promising market in the near future. With the number of free charging stations growing in Europe, Tesla could attract more of the market share.
Inflation will continue to rise in the U.S. as long as the Federal Reserve continues to print off $80 billion a month. This also negatively impacts our exchange rate. In an effort to expand globally, Tesla has announced plans to start production of cars in China in the next few years. This will help lower the cost of their vehicles by avoiding the import tariff and help reduce the risk of exchange rate fluctuations.