History:
Tesla Motors was created in 2003 by a group of engineers in Silicon Valley with a vision to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. Their goal was to create a pure electric vehicle that would prove to be better than their gas powered counterparts. With the advantages of instant torque and zero emissions, they wanted to create a car in a league of its own. The biggest issue with electric vehicles has been their range. All large auto manufactures, other than Toyota (the limited production Rav 4e can travel 103 miles per charge), have yet to create an electric vehicle that can travel more than 100 miles on a charge. In 2008, Tesla shattered those standards by creating the Roadster, a car capable of traveling 245 miles on a single charge, along with a 0-60 time of 3.7 seconds. Next, Tesla launched the model S, with a range of 265 miles, it won Motor trends 2013 car of the year award. Of the approximate 356,232 electric vehicles around the world today, Tesla accounts for 50,000 (1). Nearly a seventh of the market share is remarkable for a company started just more than a decade ago. These stats fall right in line with Tesla Motors mission.
Mission:
Tesla’s mission is to accelerate the world’s transition to sustainable transport.
The company is currently in the process of producing its next vehicle, the Model X, a crossover type car with an additional third row; it really doesn't fit a category other than electric. Due to the companies’ young age, they can only produce so many cars; all 15,000 Model X’s scheduled to be produced in 2015 have already been pre-ordered. They are currently building new production facilities in the U.S. and Netherlands (2). Also, they are currently in the process of building a massive 5 billion dollar battery factory that will produce more lithium ion batteries in 2020 than all of the world’s combined output today. Economies of scale dictate this will dramatically decrease their cost.
A goal of the company is to produce vehicles that everyone has the ability to finance. The model 3 is there next project, which is meant to be an affordable alternative to the Roadster, X and S, while still providing more than double the range of any other electric vehicles and making it more appealing than the rival car manufactures.
Tesla Motors was created in 2003 by a group of engineers in Silicon Valley with a vision to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. Their goal was to create a pure electric vehicle that would prove to be better than their gas powered counterparts. With the advantages of instant torque and zero emissions, they wanted to create a car in a league of its own. The biggest issue with electric vehicles has been their range. All large auto manufactures, other than Toyota (the limited production Rav 4e can travel 103 miles per charge), have yet to create an electric vehicle that can travel more than 100 miles on a charge. In 2008, Tesla shattered those standards by creating the Roadster, a car capable of traveling 245 miles on a single charge, along with a 0-60 time of 3.7 seconds. Next, Tesla launched the model S, with a range of 265 miles, it won Motor trends 2013 car of the year award. Of the approximate 356,232 electric vehicles around the world today, Tesla accounts for 50,000 (1). Nearly a seventh of the market share is remarkable for a company started just more than a decade ago. These stats fall right in line with Tesla Motors mission.
Mission:
Tesla’s mission is to accelerate the world’s transition to sustainable transport.
The company is currently in the process of producing its next vehicle, the Model X, a crossover type car with an additional third row; it really doesn't fit a category other than electric. Due to the companies’ young age, they can only produce so many cars; all 15,000 Model X’s scheduled to be produced in 2015 have already been pre-ordered. They are currently building new production facilities in the U.S. and Netherlands (2). Also, they are currently in the process of building a massive 5 billion dollar battery factory that will produce more lithium ion batteries in 2020 than all of the world’s combined output today. Economies of scale dictate this will dramatically decrease their cost.
A goal of the company is to produce vehicles that everyone has the ability to finance. The model 3 is there next project, which is meant to be an affordable alternative to the Roadster, X and S, while still providing more than double the range of any other electric vehicles and making it more appealing than the rival car manufactures.